GERHARD VAN HEERDEN

Graphic Designer

Centurion, ZA.

About

Tech-savvy Visual Designer specialising in brand development, social media strategy, and digital design. Skilled in translating ideas and trends into high-impact visual content that drives engagement, lead generation, and brand growth across digital and print platforms

Work Experience

Onepoint Lending, LLC

|

Senior Account Manager

Indiana, United States

Remote | Full time

Summary

As an Account Manager at OnePoint Lending, I specialise in cultivating strong client relationships and delivering personalised loan servicing solutions for creative real estate financing. I ensure seamless communication between lenders and borrowers, streamline account performance, and support operational excellence to drive customer satisfaction, efficiency, and long-term retention.

Highlights

Partnered with OnePoint Lending on website maintenance, social media content generation, and LinkedIn Sales Navigator lead generation, strengthening digital presence, brand visibility, and client acquisition pipelines.

Managed end-to-end servicing relationships for clients with creative financing arrangements—including seller finance, subject-to, hybrid, and wrap mortgages—ensuring accurate account setup, payment tracking, and ongoing communication.

The Cavepoint

|

Freelance Website Services

Eastern Cape, South Africa

→

Freelance

Summary

Drives brand-centric digital growth at The CavePoint by crafting high-impact website designs, optimised online experiences, and strategic digital marketing that enhances brand visibility, engages audiences, and generates measurable leads and sales. Blends design excellence with performance analytics and social media campaigns to elevate client success in competitive markets.

Highlights

Designed and deployed responsive, conversion-focused websites that balance strong visual branding with intuitive UX/UI, enhancing client online presence and lead generation across industries.

Optimised client brand narratives across web and social platforms, ensuring cohesive digital identities that improve audience connection and conversion performance.

Managed end-to-end website architecture and hosting solutions, focusing on SEO optimisation, page speed, mobile responsiveness, and tools that support ongoing digital growth

Creative TC

|

Brand and Social Media Specialist

Remote, Kansas City, United States

→

Summary

Specialised in developing brand-driven visual and digital strategies that strengthen social media presence, increase audience engagement, and drive measurable sales and lead generation for Creative TC. Focused on aligning creative design with marketing performance to deliver growth-focused brand solutions.

Highlights

Led brand and social media enhancement strategies that improved digital visibility, audience growth, and conversion performance.

Collaborated with marketing and strategy teams to translate business objectives into conversion-focused creative campaigns.

Impact Studio

|

Graphic Designer

Humansdorp, Eastern Cape, South Africa

→

Summary

Currently designs and executes diverse graphic and visual communication projects, enhancing brand presence and client engagement for Impact Studio.

Highlights

Developed and implemented comprehensive visual strategies for multiple clients, significantly improving brand recognition and market positioning.

Managed end-to-end design projects from concept to final delivery, ensuring strict adherence to client specifications and project timelines.

Collaborated with cross-functional teams to translate complex marketing objectives into compelling visual assets across digital and print platforms.

Black and Orange

|

Graphic Designer

Silver Lakes, Pretoria, Gauteng, South Africa

→

Summary

Designed and executed visual content for various campaigns, contributing to client brand development and marketing objectives.

Highlights

Created diverse graphic materials, including website advertising, social media advertisements, and print collateral, supporting client marketing initiatives.

Contributed to the development of visual communication principles, ensuring brand consistency and aesthetic appeal across all platforms.

Managed multiple design projects simultaneously, effectively prioritizing tasks and meeting tight deadlines for client deliverables.

Nuthouse Marketing

|

Jr. Graphic Designer

Irene, Centurion, Gauteng, South Africa

→

Summary

Supported senior designers in creating visual assets for marketing campaigns, gaining foundational experience in a fast-paced agency environment.

Highlights

Assisted in the design and production of digital and print marketing materials, including social media advertisements and customized templates.

Learned and applied visual communication principles, contributing to cohesive brand messaging and project execution.

Collaborated with design team members to refine creative concepts and ensure high-quality output for client projects.

Etiket

|

Internship Jr. Designer

Irene, Centurion, Gauteng, South Africa

→

Summary

Completed a junior design internship, contributing to various design projects and developing foundational graphic design skills.

Highlights

Supported the design team in creating visual assets for client projects, applying learned design principles and software skills.

Gained practical experience in packaging design and editorial layout, contributing to real-world marketing collateral.

Developed an understanding of client requirements and project workflows within a professional design studio setting.

Education

Open Window School of Visual Communication

Centurion, Gauteng, South Africa
→
Bachelor Degree Communication Design, Photography Grade:

Awards

Pangolin Award: Best Editorial Illustration

Open Window School of Visual Communication

Recognized for outstanding achievement in editorial illustration for a 'Wired Editorial layout,' showcasing advanced creative and technical skills in visual storytelling.

Certificate of Excellence: Design Thinking & Business Modelling

O School

Awarded for demonstrating exceptional learning skills in life design, design thinking, and business modelling, fostering innovative problem-solving approaches for future work.

Skills

Adobe Creative Suite

Illustrator (Ai), Photoshop (Ps), InDesign (Id), Muse (Mu), After Effects (Ae), Premiere Pro (Pr), Adobe Certified Expert (ACE), Photoshop restoration.

Graphic Design & Visual Communication

Digital media, Print advertising, Website advertising, Visual communication principles, Packaging Design, Creative editorial layout design, Customised template design, Superb eye for detail, Art Direction, Design thinking.

Marketing & Digital Strategy

Website and electronic marketing, Social media advertisement, Project presentations.

Professional & Business Skills

Excellent communication skills, Complex problem solving, Business modelling, Project management.